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BOSTON Healthcare specialty shop MicroMass Communications said it has hired Jamie Cobb as executive creative director.
He joins the agency in Cary, N.C., from GSW Worldwide, where he had been svp, international cd. That agency also focuses on medical clients. Cobb’s pharmaceutical brand experience includes Alimta, Cymbalta, Fuzeon and Xigris.
Cobb will manage MircoMass’ 30-person creative group and serve as a member of the independent agency’s senior leadership team.
“Jamie is a proven creative leader and change agent,” said MicroMass president Jay Bigelow.
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