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The latest government ad contract to be questioned by a lawmaker is the Centers for Disease Control’s $125 million youth media campaign to promote healthy lifestyles. Rep. Carolyn Kilpatrick, D-Mich., has sent a letter to the CDC criticizing ad placement on the African American portion of the campaign.
PFI Marketing in New York handles African American creative. Circulation Experti in Hartsdale, N.Y., does African American media.
The CDC spends about $7 million annually on African American outreach.
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