Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said.
The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.
TracFone has been increasing its ad spending in recent years. It spent $191 million on measured media in North America last year, up from $147.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in