MFS Holds Review for Ad Biz

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MFS Investment Management has selected four undisclosed finalists in a review for its advertising account.

There is no incumbent on the estimated $5-8 million business, as the Boston mutual fund organization parted with Warwick Baker O’Neill, New York, last year.

The review is being led by Anne-Marie Doherty, an independent consultant in Natick, Mass, who declined to name the finalists or comment on the search.

The agencies are believed to be located in the Northeast, with some shops hailing from the Boston-area and Philadelphia.





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