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NEW YORK Mezzina Brown & Partners has changed its name to Agent 16.
“The new name reflects the agency’s commitment to our marketing street fighter positioning, as well as recent organizational and management changes,” said Mark Morrissey, CEO of the independent agency in New York.
Morrissey in June succeeded Bill Brown as chief executive. Former shop principal John Mezzina left the agency in the mid-1990s.
The shop claims billings of about $75 milion and works for clients such as R.J.
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