MetLife Changes Yankee Stadium Outfield Sign to Appeal to Japanese Audience

Insurer knows baseball is big in Japan

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What do the New York Yankees and Japan have in common?

Well, there’s definitely baseball, to which many international fans, as well as new pitcher Masahiro Tanaka and players Hiroki Kuroda and Ichiro Suzuki, can attest. Also, MetLife.

The insurer has been a major supporter of the Yankees for the past seven years, via its right-center-field sign and various other efforts, including the Yankee “Player of the Month” award. And now the sign has become multilingual, spelling MetLife in both English and Japanese.

The international nod comes partly because of MetLife’s four-decade presence in Japan.

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