Method Shifts Account to TBWA\C\D

BOSTON Method Products has selected TBWA\Chiat\Day to handle its advertising account just weeks after splitting with Crispin Porter + Bogusky.

TBWA\C\D’s office in Los Angeles will handle the assignment from the marketer of non-toxic home-, fabric- and air-care products. The agency is a unit of Omnicom Group.

Client vice president of marketing Francesca Schuler said the shop was hired based on its “track record of cutting-edge creativity as well as a passion for working with challenger brands, making them a perfect fit for us.”

Miami-based CP+B, which is owned by MDC Partners, had worked with the client for the past three years. Neither gave a reason for the breakup [Adweek Online, Dec. 22].

In a statement issued last month, the agency said, “We are extremely proud of what we were able to accomplish together during our partnership. Recently, however, we have both agreed that the time has come to part ways.” The shop continues to be a shareholder in Method.

Measured media spending in recent years, mainly to support print efforts, has been $1 million or less, though some design, promotions and interactive initiatives have also been in the mix.

CP+B’s best known work for the San Francisco-based cleaning products provider was, a Web site allowing consumers to share confessions for subsequent “cleansing” by Method’s environmentally friendly fare. That work garnered a cyber Grand Prix at the Cannes Festival in 2005.

Despite the Cannes recognition, Method had been one of CP+B’s smallest and least visible clients.