Merkley Makes Mercedes a Car for All Seasons

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK Winter, spring, summer and fall are portrayed simultaneously in the latest Mercedes-Benz TV spot by Merkley Newman Harty & Partners, touting the 4Matic all-wheel drive feature available on all of the automaker’s cars.

The commercial, which broke nationally on Monday, shows a car driving down a winding road. The screen is split into four vertical sections, and it appears that four parts of the car are driving through different seasons. For example, the front of the car is traveling through summer weather, while it’s snowing on the back end.

A



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in