Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Merkley Newman Harty & Partners has added Mitch Caplan, an online-marketing consultant and former president of Martin Interactive in New York, as its fifth group account director, a new post.
He will handle day-to-day management of BMW Motorcycles, one of the shop’s most integrated accounts. (Longtime BMW Motorcycles account handler Steve Bowen will continue to consult on the business and attend key meetings.) Merkley handles traditional advertising, direct marketing, interactive, promotional and media planning duties for the client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in