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Merkley + Partners has expanded its relationship with Ruth’s Hospitality Group by adding creative duties on Mitchell’s Fish Market, a restaurant chain that Ruth’s acquired last year.
Merkley already handled media duties for the Columbus, Ohio-based chain. Mitchell’s has 19 restaurants in nine states, including Ohio, Illinois, Michigan, Indiana, Florida and Kentucky.
Billings on the creative assignment, which came without a review, were not disclosed.
Merkley, an Omnicom Group shop in New York, succeeds independent shop LondyLawrence in Columbus.
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