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Touts Imax Movie for California Tourism
LOS ANGELES–A Sacramento agency working for the California Travel and Tourism Commission is using images of sky surfers and people walking along the cables of the Golden Gate Bridge to advertise the latest Imax feature film Adventures in Wild California.
The word “wild” is a fitting one for the 30-second spot from Mering & Associates. “I think [the commercial] is just very reflective of the movie,” said agency general manager Valerie Vento.
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