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NEW YORK Meredith moved to expand its Web marketing services with the purchase of Web agency Genex and New Media Strategies, an online word-of-mouth monitoring and influence firm.
With the acquisitions, the publishing company will expand its interactive marketing capabilities to include customer relationship management and brand monitoring and influence in consumer-generated media.
Los Angeles-based Genex handled online advertising and Web building for clients like Honda, Toyota and Citigroup. Arlington, Va.-based New Media, whose clients include ABC, Coke and Sony Pictures, trolls blogs, message boards and social networks for brand insights.
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