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NEW YORK Independent MMB won the grand prize for a Subway spot titled “Badonkadonk” at the 16th annual Radio Mercury Awards.
In addition to a statue, Boston-based MMB took home $100,000 for its win. The show was held Thursday in New York.
In “Badonkadonk,” a young man and his female companion order from a fast-food drive-through window. He orders “an extra large pot belly and love handles” while she opts for the “badonkadonk butt.” A voiceover then pitches Subway’s California Fit Menu.
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