Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK If you’re a magazine publisher who believes print ads alone will remain a viable business, Robin Steinberg has a message for you: think again.
Steinberg, svp and director of print investment at Publicis Groupe’s MediaVest, told a packed New York Times auditorium crowd Tuesday morning that pressure is mounting on magazines to offer advertisers multiplatform packages that tie-in to the Web, mobile and other appropriate digital media.
To maintain their share of ad dollars, publishers have little choice but to comply.
Steinberg,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in