Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO United Airlines has awarded international media duties to Mediaedge:cia in New York, while domestic duties will continue be handled by Fallon, a representative for the agency confirmed. The move comes after the Elk Grove Village, Ill., air carrier split with Zenith Optimedia over service issues.
The company, which filed for Chapter 11 bankruptcy protection earlier this month, had been looking to keep the media within Publicis Groupe, most likely at StarLink in Chicago, but opted otherwise.
Mediaedge
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in