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MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.
The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Media spending in the North American region is about $50 million, according to sources.
Bombardier Recreational Products—BRP—went public in 2013 and its products are now sold in more than 100 countries. Among BRP's brands are Sea-Doo watercraft and Ski-Doo snowmobiles, one of Canada's most iconic consumer brands.
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