MediaCom Exec On Quest For Best Value

As MediaCom looks for new ways to gain more value for its clients’ dollars, Susan Jones, who has been a planner at the shop for the past seven years, last week stepped into a new, specialized role that combines planning and buying duties: evp, buying optimization officer.

Jones, who formerly led planning for clients such as Kmart and Slim-Fast, primarily will work to ensure that plans reach the most eyeballs at the most efficient price. “The old tools like CPMs and other measurement tools aren’t going deep enough,” said Jones, who noted that she will look at the effectiveness of individual ads across all media.