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NEW YORK While WPP Group CEO Martin Sorrell publicly muses whether Google is friend or foe to his company, a group of digital media startup companies are asking themselves the same question.
Companies in disparate businesses from behavioral targeting to buying platforms for radio and TV to affiliate marketing and pay-per-call systems all identified Google as a potential competitor during the UBS Global Media and Communications Conference here.
This is a result of Google’s moves into several new markets as its share price keeps climbing, said Bill Gossman, CEO of Revenue Science, a Bellevue, Wash.-based
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