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NEW YORK — Media Kitchen, the New York-based media arm of Kirshenbaum Bond & Partners, has won the estimated $60 million media buying and planning assignment for USA Network’s USA and Sci-Fi Channel units, according to the client.
Marketing executives for the two channels cited Media Kitchen’s creative proposals to achieve greater awareness as the USA Networks prepares to unveil a number of new series, with a particular emphasis placed on “Taken,” a 20-hour mini-series about alien abduction produced by Steven Spielberg with DreamWorks and airing in December on the Sci-Fi Channel.
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