Media Hires at Castells

Marielise Nascimento has joined Castells & Asociados Advertising in Los Angeles as associate media director. She is charged with assisting Raquel Tomasino, who is executive vice president, director of media services, in managing the 12-person media department. Nascimento, 36, will manage media plans for the agency’s McDonald’s business, and will also supervise buy schedules and promotional extensions. She was previously media supervisor at Enlace Communications in Los Angeles, where she worked on accounts such as Bally’s Las Vegas, Domino’s Pizza, Jack in the Box, Macy’s, Sprint PCS and U.S. Bank. Castells has also hired Karla Larios, 32, formerly a media buyer with Initiative Media, to handle print planning and buying, and added Marsha Torres, 23, to support the department.