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NEW YORK Jon Mandel, who has spent almost his entire career at media agencies, has joined Adweek parent VNU as chief executive of a newly formed business unit called NielsenConnect.
He will be based in New York and report to David Calhoun, chairman and CEO of VNU.
Most recently, Mandel was chief of strategic solutions at WPP Group’s Group M. Before that, he was instrumental in building Grey’s MediaCom in the U.S. After WPP acquired Grey in 2005, MediaCom was folded into Group M, which oversees all of the company’s media agencies, including Mediaedge:cia and MindShare.
VNU
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