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Mead Johnson Nutrition has awarded U.S creative and media duties on its Enfamil brand of baby formula to the Publicis Groupe team of Saatchi & Saatchi and Digitas after a review.
The shops will service the business, which includes traditional advertising, digital chores and customer relationship marketing, out of their respective New York offices. Digitas will handle the media planning and buying portion of the assignment with help from Publicis Groupe’s VivaKi network, which includes Starcom MediaVest and Zenith Optimedia, according to a Saatchi representative.
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