MD&C Adds to Tourism Cache

BOSTON McLaughlin, DelVecchio & Casey said it has been selected by the Connecticut River Valley Chapter of Meeting Professionals International to handle a yearlong media and public relations campaign.

The budget for the independent agency in New Haven, Conn., has not been finalized. MD&C won the business following a review that included other undisclosed local shops.

“This project was made possible through a grant from the MPI national organization, which traditionally supports local chapters for work related to education, career enhancement and communications,” an agency representative said. “Our first priority is to introduce the local Connecticut River Valley MPI president to key statewide business and consumer media.”

The business is important for the agency because it “dovetails nicely with the work we do for our Connecticut Commission on Culture and Tourism client,” the rep said. “There are many opportunities to develop partnerships and strengthen existing ones that will work toward our common goal: which is to make Connecticut a vital place in which to live, work, play and visit.”

Formed in 1972, MD&C is a 12-person agency best known for its five-year tenure on the $5 million CCCT account. As the year began, the shop named a new president, well-traveled executive Ron Rossi, who succeeds co-founder Jim McLaughlin, who is leaving the ad business [Adweek Online, Jan. 6].