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AGENCY: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York
CREATIVE DIRECTOR: Ron Berger
COPYWRITER: Rich Roth
ART DIRECTOR: Phil Silvestri
DIRECTOR: Barry Young, Fahrenheit Films, New York
CLIENT: MCI
MCI puts rival AT&T on the defensive with a combination of humor and authenticity in a new campaign from Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Two spots introduce Friends Around the World Anytime, a low fixed-rate international calling plan. A third promotes a long-distance collect-calling service.
In ‘Marry Me’ a young Frenchman is thrilled when his American girlfriend accepts his marriage proposal, but agonizes over when to call France because, ‘I’m on AT&T .
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