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Sears has selected mcgarrybowen to handled its brand image creative account after a review.
The win comes at the expense of current lead agency Young & Rubicam. That's no surprise, however, given that Y&R wasn't a finalist in the pitch–one of several that Sears Holdings Corp. called in the past few months.
The other pitches were for assignments in specific categories, such as fashion and appliances, and to create fashion ads for sister brand Kmart.
The other brand image contenders were Hill, Holliday, Connors, Cosmopulos and Fallon. Select
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