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BOSTON Reebok on Friday said it added independent mcgarrybowen in New York for overall brand strategy, creative and leadership on its sports performance initiatives.
Arnell Group in New York, which is backed by Omnicom Group and has for two years been Reebok’s lead creative resource, continues to be responsible for lifestyle and non-traditional marketing efforts that take advantage of Arnell’s expertise in design, product development and packaging, the client said.
In addition, the Canton, Mass.-based athletic footwear and apparel company said it will continue to work with independent Leagas Delaney in London on soccer ads in Europe, and with WPP Group’s Geppetto Group in New York on its Reebok Kids business.
“Leveraging
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