McDonald’s Will ‘Smile’ at the Oscars

CHICAGO McDonald’s will air two spots during the 75th annual Academy Awards telecast, with one ad featuring actress Tiffani Thiessen, the fast-food chain said.

The two 30-second commercials from DDB Chicago for the Oak Brook, Ill., client have already aired and continue the “Smile” tagline.

A spot featuring a father and son at home complaining about the hardships of their labors are cheered up when the mother suggests they go to McDonald’s. That ad aired during this year’s Super Bowl.

The Thiessen spot shows a shy boy sheepishly asking a girl to go to McDonald’s only to be turned down. In walks Thiessen, who promptly accepts the boy’s proposal. That commercial aired during the 45th annual Grammy Awards on Feb. 23.