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During tonight's Super Bowl, Nationwide, Fiat, Chevy Colorado, Snickers, Turbo Tax, Esurance, Skittles and other brands have trended nationally on Twitter, thanks to either in-game commercials or pregame activity that ranged from TV spots to product giveaways that people loved.
McDonald's, though, has really stood out. The fast-food slinger was tweeting like crazy about other marketer's spots, and the messages garnered thousands of retweets. It appears that its social media work is faring better than its Big Game TV spot, which earned a thumbs-down from our real-time reviewing team.
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