Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO McDonald’s has shifted advertising duties on its Oven Selects toasted sandwiches—currently in test markets—back to DDB from Leo Burnett, according to sources.
Omnicom Group’s DDB Chicago had initially handled the premium-priced sandwiches. But the assignment was shifted to Publicis Groupe’s Burnett, also in Chicago, in August after a shootout with roster agencies [Adweek, Aug. 23]. The shift back was made without a review, according to sources.
Representatives from both agencies referred calls to the client. Client reps were not immediately available.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in