McDonald's Puts Marketing, Management Changes on Menu

CHICAGO–Marketing plans, franchisees and more company executives will be affected by the ongoing reorganization at McDonald’s, which this week realigned five U.S. divisions into three and named three existing regional presidents to head the new east, central and west units.

“They’re keeping this very hush-hush,” said a regional McDonald’s agency source about the company’s tight-lipped communications policy. “We’re all waiting for the meeting next week to know what’s next.”

At that meeting, scheduled for Oct. 17, McDonald’s said it will “fully outline its plans to become more nimble and flexible for the future.”