McDonald's Absurdly Lavish 'Bling Mac' Ring Could Be Yours, If You Love It Enough

This Valentine's Day, how will you show your love for McDonald's Big Mac? Let's see … you could eat a Big Mac, of course. Or maybe a Grand Big Mac. Or even a Big Mac Jr. Or you can save yourself all those empty calories by playing a pair of brand-boosting games. (Kidding, of course. This stuff is health food, at least compared to the chocolate shakes.) If you're feeling poetic, try composing a few lines of love to the sandwich on Twitter for a chance to win the "Bling Mac." That's an 18k gold, stackable ring with seven tiers of gems representing Big Mac ingredients, including orange sapphires as the special sauce: [kickout id="2"] Here's one disturbingly saucy Bling Mac contest entry: [kickout id="1"] Dude, it's not THAT good. Though there is something cheekily naughty about those sesame seed buns. Only one burger buff will win the Bling-y thing-y, designed by Nadine Ghosn and valued at $12,500. But everyone can be a "Big Mac Hero" by playing the fast-feeder's throwback 8-bit video game. [kickout id="3"] Using power jumps, you collect as many Big Macs, Grand Big Macs and Mac Jr.'s as possible to prove your love and advance through various levels, while avoiding other foods like pizza and tacos. (Why spoil your dinner?) Odd, in real life, after putting away so many Big Macs, most people don't feel much like leaping around. Big Mac Hero—it sounds like a menu item, right?—was developed with Reddit and Snapchat, and McDonald's is using those platforms to promote and disseminate the game. In the case of the latter, a snap ad and snapcode on McD's cups take users to the Hero experience. There's even a Snapchat lens that turns users' faces into pixelated characters from the game. Because marketing! We Are Unlimited worked on various aspects of campaign development, with Golin leading the Bling Mac effort. With the Big Mac turning 50, look for McDonald's to heavily feature the burger in ads all year long. In addition to these U.S. game efforts, the chain rolled through six decades of Big Mac history in the U.K. and got all faux-artsy for the sandwich in Canada. CREDITS Big Mac Event 2018 Client: McDonald’s US McDonald’s US Chief Marketing Officer: Morgan Flatley McDonald’s US Marketing Sr. Director: Julie Wenger McDonald’s US Corporate Relations, Sr. Vice President: Jano Cabrera McDonald’s US PR & Brand Engagement, Director: Molly McKenna McDonald’s US Global Corporate Communications Sr. Manager: Terri Hickey McDonald’s US Marketing Manager - Brand and Content Content: Anna Sawicki McDonald’s US Marketing Manager - Digital Campaigns and Content: Emily Charron McDonald’s US Marketing Manager - Brand and Content: Faizan Tahir McDonald’s US Marketing Media Manager: Jamie Krinsky McDonald’s US Marketing Operations Manager: Brittany McDonough McDonald’s US PR & Brand Engagement, Manager: Emily Lyons McDonald’s US Media Relations Manager: Andrea Abate McDonald’s US Communications, Supervisor: Jessica Schulze McDonald’s US PR & Brand Engagement, Supervisor: Trent Stafford Creative Agency: We Are Unlimited Chief Creative Officer, DDB North America: Ari Weiss Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya Chief Production Officer, We Are Unlimited: Jon Ellis Chief Delivery Officer, We Are Unlimited: Denis Budniewski Group Account Director: Chris Bergen Account Director: Mary Ashley Chenoweth Account Supervisor: Carly Richter Assistant Account Executive: Kylee Shelhamer Executive Creative Director: A. Chris Moreira Executive Creative Director: Mark Schöller Associate Creative Director: Jonathan Pliego Associate Creative Director: Jon Leachman Narrative Strategist: Noemi Garcia Integrated Producer: Beata Wolankiewicz Senior Social Strategist: Becca Toth PR Agency: Golin Group Creative Director: Mike D’Amico Associate Creative Director: Drake Paul Associate Creative Director: Jeff Roy Executive Director: Meghan Phillips Media Director: Samantha Klein Digital Director: Josh Rangel Planning Director: Lisa Heidkamp Bling Mac Jewelry Designer Nadine Ghosn Production for Bling Mac Agency/Line Producer: Megan Guerrant Director of Photography: Jamieson Mulholland 1st AC: Mitch Buss Gaffer: Steve Semkiw Props: Geoff Binns-Calvey Art Dept: Brian DuPont Editor: Aaron Fronk Audio Engineer: Joe Flood Digital Media Agency: Resolution Media Advertising Strategist: Samantha Culbertson Associate Director, Advertising: Samantha Bartucci Associate Director: Eric Dornbrook Media Agency: OMD Media Group Director: Maggie Checinski Associate Director: Gabe Heller Strategist: Brittney Lutz AACM Agency: Agency: Burrell Executive Creative Director: Rebecca Williams Account Director: Nashonna Griffin ACM Agency: IW Account Director: Flora Zhao Associate Creative Director: Harry Truong Associate Creative Director: Sisi Zhang HCM Agency: Alma Account Executive: Maria Hodgson Executive Creative Director: Jorge Murillo HCM Social: Boden Account Supervisor: Natalie Asorey Associate Director: Kaitlin LaBruzzo

Ads of the Day

McDonald's Absurdly Lavish 'Bling Mac' Ring Could Be Yours, If You Love It Enough

Start working on your adoring tweets now

David Gianatasio

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

David Gianatasio