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McCann-Erickson has won Burger King’s $400 million creative advertising account for its adult market in the U.S. A decision regarding children’s advertising has not yet been made.
In a statement, Stefan Bomhard, svp, marketing at Burger King North America, said, “We were looking for an agency partner with strategic consumer insights. For this reason, we tested all of the campaigns with consumers. It was the positive consumer reaction to the McCann work that won the account.”
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