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The McCann-Erickson name will disappear from the Southwest as the agency merges with new sister company Temerlin McClain, a source said today.
Employees of both agencies in Dallas, as well as McCann offices in Houston, Austin and New Orleans were notified this morning that IPG will consolidate its holdings regionally under the Temerlin name. As reported earlier [Adweek, May 14], the combining of the two agencies had been widely anticipated under the planned buyout of Temerlin parent True North by IPG.
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