IPG’s McCann-Erickson has successfully defended its global business with Unilever’s Vaseline brands, sources said last week. Estimated spending on the account in the U.S. is about $15 million. The client began a review late last year, when it tapped fellow Unilever roster agency Bartle Bogle Hegarty, a Publicis shop, for strategic ideas [Adweek, Dec. 9]. Neither agency nor client executives could be reached for comment.
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