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Cerullo Set to Focus on Microsoft Planning
SAN FRANCISCO–McCann-Erickson/A&L has hired two new senior planners, one specifically to work on the $300-350 million Microsoft account.
Wayne Cerullo, a veteran account planner who recently worked for Messner Vetere McNamee Schmetterer/Euro RSCG on Intel and previously on IBM at Ogilvy & Mather, will serve as executive planning director at McCann/A&L, with specific duties on Microsoft. Cerullo will work closely with Michael McClaren, evp and director of client services.
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