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NEW YORK: AT&T Wireless Services, the country’s leading provider of wireless communication services, is conducting an informal review involving AT&T roster shops for its estimated $90 million account, sources said.
The search by AT&T Wireless, currently handled by McCann-Erickson’s San Francisco office, comes as the three lead agencies for AT&T Corp. in New York await a consolidation of assignments, possibly involving the elimination of at least one shop.
Foote, Cone & Belding and Young & Rubicam’s San Francisco offices have talked with AT&T executives in recent weeks about the wireless business, said sources.
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