Deutsch in New York has lost Mick McCabe, its strategy chief, to crosstown shop Kirshenbaum Bond Senecal + Partners, where he has been named to the newly created position of chief strategy officer.
The move comes just weeks after Lowe staffers moved into Deutsch’s New York office as part of the merger of the IPG agencies, announced in October, which ended Lowe’s brand name domestically and marked the beginning of Deutsch’s life as part of a global network.
McCabe (pictured above) had joined Deutsch in November 2007 from Leo Burnett, where he was evp, director of planning.
McCabe’s arrival at KBS+P is the latest change since the August arrival of CEO and president Lori Senecal, the former president of IPG’s McCann Erickson, New York Last month, she brought in former Razorfish ecd Marc Lucas as CCO, the first new creative leader at the agency since it was co-founded 22 years ago by former chief creative Richard Kirshenbaum.
Prior to Deutsch and Burnett, McCabe held planning positions at TBWA\Chiat\Day, New York, and Fallon, Minneapolis. He has worked on brands like Allstate, PNC, Ikea, Kellogg’s, United Airlines and Novartis, and contributed to the launches of Nintendo’s Wii and Altoids’ chocolates.
“Mick is a revolutionary thinker with a strong passion for driving both business strategy and brand strategy,” Senecal said in a statement.
Added McCabe: “KBS+P is putting the pedal to the metal and accelerating into the digital age at an incredibly rapid pace. That type of speed and agility is both exciting and necessary.”
McCabe is the second top exec to exit Deutsch in recent months. The agency’s former New York creative chief, Peter Nicholson, was asked to leave after the Lowe merger was announced. In the wake of those departures, Deutsch is defending its Tylenol and Motrin assignments from Johnson & Johnson and the Ikea account. (Lowe resigned Zicam, which was awarded yesterday to Cramer-Krasselt, and gave up Lunesta because of post-merger conflicts.)