McAfee Brand Suffers

Retired founder's woes still hurt perception of company, per study

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Anti-virus giant McAfee is catching some blowback from the very strange and very public legal entanglements of its founder John McAfee—even though he hasn't worked at the company for almost two decades.

McAfee the man resigned from his namesake company in 1994, and hasn't been formally affiliated with it since. The distinction appears to be lost—perhaps understandably—on many consumers. The company's consumer perception is the lowest it's been in five years following a slew of negative media stories about the brand, according YouGov. 

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