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LOS ANGELES Independent M&C Saatchi has won the estimated $3 million New Mexico state tourism advertising account following a six-month review, the agency said today.
The Santa Monica, Calif., agency is partnering with Los Angeles public relations firm Edelman to craft a complete marketing campaign, said L.A. office chief executive officer Huw Griffith. The multi-component effort, he said, would take an “integrated approach” to positioning New Mexico as both a must-visit destination and a unified brand.
M&C
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