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DALLAS Peter A. Mayer Advertising introduces a silhouetted jazz musician in a television campaign breaking this week who will serve as the new spokesperson for Zatarain’s products.
The figure makes his debut in three 30-second spots that individually promote the Gretna, La., company’s Jambalaya, Dirty and Red Beans Rice.
The New Orleans shop pitched a variation of the new spots to win creative duties on the estimated $8 million account in February, according to agency creative director Josh Mayer.
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