Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Maxxcom, a division of Canadian holding company MDC Communications, has agreed to purchase a 49 percent ownership of Crispin Porter & Bogusky.
Terms of the deal have not been finalized, but reports citing sources close to MDC peg the purchase price at $10-20 million in cash and stock, contingent upon the Miami shop’s meeting performance goals over the next few years.
CP&B garnered national attention for its breakthrough anti-smoking work for the American Legacy Foundation, an educational organization funded by the $200 billion settlement between the tobacco companies and state governments.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in