NEW YORK Kelly Clark has been named worldwide CEO of Maxus, a new position at the WPP Group media shop. The appointment is effective Nov. 1, and Clark will relocate to New York from London to take on the role.
Maxus is the smallest of the four media agency networks managed by WPP’s GroupM, and the move signals the intent to expand the shop into a global brand.
“We have ambitious plans for the development of Maxus,” said Irwin Gotlieb, GroupM’s worldwide CEO, and to whom Clark will report.
Clark, 42, is a WPP veteran who most recently served as CEO of GroupM’s Europe, Middle East and Africa operations.
Carla Loffredo, president and chief operating officer of Maxus’ U.S. operations, will continue in that role, now reporting to Clark. Previously, she had reported to Marc Goldstein, CEO for North America.
“Kelly is a true global executive,” said Gotlieb. “This experience, and his passion for working hands-on with clients, makes him well-suited to deliver a new Maxus vision around the world.”
Prior to his most recent GroupM role, Clark was the CEO of WPP’s Mindshare’s U.K. operations for three years. Before that, Clark, an American, was based in Hong Kong where he was CEO of Mindshare Asia Pacific for seven years. He started his career with WPP’s JWT in New York, where he held a number of media management positions.
“Certain types of clients are looking for a different approach to their marketing and media investments,” said Clark. “We intend to build Maxus to meet this need.”