Match Wins Georgia Industry Account

ATLANTA — Match, Inc. has won The Georgia Department of Industry, Trade and Tourism (GDITT) account.

The Atlanta creative boutique partnered with Ant Farm Interactive and Manning Selvage & Lee public relations to secure the $5 million business against crosstown rivals Turner Fernandez Turner, BaylessCronin and Clarion Marketing.

Match’s team also joined forces with Ant Farm and Manning Selvage & Lee to win the state’s Yamacraw account, a public-private economic development initiative designed to attract broadband technology to Georgia.

Dubbing itself MATCH Team Georgia, the agency “hit all the right chords for GDITT,” said Stan Holm, GDITT’s executive director of programs. “They addressed our need to integrate operations and to leverage current programs to maximize our budgets.”

“This is a great brand,” said B.A. Albert, agency founder and creative director. “It’s not a big budget, but every single person that lives in this state is part of this brand. If you live here, you wear it every day.”