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ATLANTA A Match print campaign for Theragenics takes a sharp tone in targeting prostate cancer patients.
Created by Match art director Troy King, half-page, double-spread ads in upcoming issues of AARP, Kiplinger’s Personal Finance, VFW, Elks Magazine and Smithsonian compare the side effects of prostatectomies with that of TheraSeed, an outpatient procedure developed by the Atlanta-based advertiser. Above copy penned by Tina Chadwick, an image of a nine-inch scalpel floats next to a picture of the rice-sized TheraSeed.
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