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Water-skiing has a crucial similarity to other of life’s pleasures: Its devotees spend more time thinking about it than actually doing it. Showing a man who imagines he’s water-skiing behind his lawn mower, this ad suggests MasterCraft owners have better daydreams than owners of lesser boats. “No matter where you are, your mind is on the lake and your ProStar 190 EVO.” With a nice play on the sport’s terminology, copy adds: “The pull isconstant.”
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