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NEW YORK Central Park will be awash in MasterCard’s “Priceless” ads created by McCann-Erickson this year, the client said.
As the title sponsor for the park’s 150th anniversary celebration, MasterCard is placing ads for its brand throughout the park and has preferred payment status for souvenirs and programs associated with the commemoration.
One ad shows an old photograph of two men in bowler hats strolling through the park. It reads, “150 years of being fascinated by furry, feathered things.
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