MasterCard Hopes Facebook App Proves Priceless

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MasterCard has called Peyton Manning’s number again. This time, the Indianapolis Colts quarterback, joined by actress Alyson Hannigan from How I Met Your Mother, is plugging the new “MasterCard Priceless Gift Finder.”

The tool, located at Priceless.com/giftfinder, helps shoppers find gifts according to price range, personality description and Amazon.com reviews. Through Facebook Connect, users can build shopping lists. The app also includes a budget calculator.

Cheryl Guerin, svp, U.S. marketing and digital for MasterCard Worldwide said, in a statement, that the gift finder is on trend with consumers’ shopping habits.

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