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MasterCard is shifting its U.S. media account to Interpublic Group’s Universal McCann without a review, the client has confirmed.
The client spent $165 million on ads last year, down 25 percent from 2008, according to Nielsen. From January to June of this year, MasterCard spent $40 million on ads, per Nielsen.
The shift ends a 15-year relationship between the client and Omnicom Group’s GSD&M Idea City, Austin, Texas, which helped it launch the iconic “Priceless” campaign.
GSD&M declined to comment, but sources said the client informed the agency of its decision on Tuesday.
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