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During his session at the ANA Masters of Marketing Conference in Orlando, Fla., MasterCard CMO Raja Rajamannar asked audience members today to stand up if they played golf.
He then asked a series of questions about how well they play golf so that he could whittle down the number of people standing to serious golf pros. The point was to bring out golf champ Sir Nick Faldo, much to the delight of the audience—and to demonstrate the power of surprises.
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