Mason Touts Support in a Storm

Middlesex Assurance Ads Stress Service
BOSTON–In Mason & Madison’s latest campaign for Middlesex Mutual Assurance, home is where the coverage is.
A 30-second spot from the New Haven, Conn., agency dubbed “Lantern” opens with a Colonial-style home being battered by an intense thunderstorm.
Outside the front door, a lantern sways in the wind. “This is no ordinary light fixture,” the voiceover begins. “Hand-blown and cast in copper, it was made over 150 years ago.” The lantern shatters in a shower of sparks, but the narration assures us that, “Fortunately, it was covered by homeowners insurance from a company that paid for special craftsmen to restore it to its original condition.”